NYC Water — “Get Your Fill”
We had a week to develop this campaign to convince New Yorkers to give up their bottled water in favor of tap. We must work well under pressure because these ads attracted a lot of attention. They still make us thirsty.
Our Print Ads
Press about the campaign
Brandweek — Tapping An Unlikely Source: NYC Promotes Free Water
New York Times — How Do You Take Your Water?
Chicago Tribune and Honolulu Advertiser — Banish bottled water and try tap again, nation urged.
Alameda Sun — The Crystal Clear Choice: Tap Water
Inside The Bottle — Advocates hope to turn tide against bottled water
