Behind the scenes at SUNY Optometry

What's so bad about an early morning photo shoot? Nothing if you get to do it on the 19th floor rooftop of the SUNY College of Optometry. With a few gallons of coffee on hand, the DCF team watched photographer Jeremy Frechette capture the magic-hour light reflecting off the College's impressive campus (or as others tend to call it, Bryant Park). We affectionately call SUNY Optometry the best kept secret on 42nd Street. It's one of the best optometry schools and eye clinics in the world, but not many people know about it. Yet. We're helping them build public awareness through a total rebranding and new communications strategy.

Check out some behind-the-scenes shots from our photo shoot last week.

 

Marie Anti-Smoking Photoshoot

Marie and the gang taking a well-deserved doughnut break while photographing the print component for the campaign at DCF's offices.

 

Marie Anti-Smoking Video Shoot

Some behind-the-scenes shots with Marie and director/interviewer Henry Corra from Corra Films. Marie constantly surprised us all with how her exuberant personality could really lighten the mood.

 

Harlem Anti-Smoking Campaign Photoshoot

Photographing children is difficult, but it's a little easier when they're this darn cute - as we learned recently while taking photos for an innovative Harlem-based anti-smoking campaign. View the finished campaign here.

NYC Condom Launch Photos at Kenneth Cole

We're still not sure which was more exciting - getting to create the world's first municipally-branded condom and accompanying ad campaign, or getting our pictures taken with Kenneth Cole.

 

Ronaldo Martinez Anti-Smoking Photoshoot

We had the chance to photograph Ronaldo Martinez for our print and interactive campaigns. He's one of the nicest people you can imagine.

 

Anti-Smoking Demo Spot Shoots

Shooting a demo spot for a focus group is tough. Shooting 6 demo spots in a week for a focus group is even tougher. Special thanks to Jamil from Taure Creative for pulling a few all-nighters to help us get the job done.

 

DCF’s Office Transformed for Domestic Violence Campaign

John graciously let us borrow his office when we needed to shoot a bedroom for our domestic violence bystander campaign.